SEO stands for Search Engine Optimization. It is the process of optimizing your website to increase the quantity and quality of traffic to your site through organic search engine results.
SEO is important because it helps search engines understand what your website is about and helps your website rank higher in search engine results pages (SERPs). This, in turn, helps potential customers find your website and can lead to increased traffic, leads, and sales.
There are a number of factors that contribute to good SEO, such as keyword research, on-page optimization, and link building. By focusing on these factors, you can improve your website's visibility and increase your chances of ranking higher in search engine results.
In summary, SEO is an essential part of any digital marketing strategy. It helps your website rank higher in search engine results, which can lead to increased traffic, leads, and sales for your business.