User experience design or UX-design is a process that focuses in on your target users and how to keep them engaged with your business. Including UX design processes while building your page helps to create a meaningful and more enjoyable experience for your clients. This in return contributes to your company’s growth as it ensures the clients are getting the message you’re trying to send. Sounds good? You are right!
Some elements that are included in UX design are visual design, interaction design, usability, user friendliness and accessibility. To understand what UX can do for you a first step is to define your goals, as well as those of the customers. A goal can be many things: Do you want to strengthen your brand? Increase your sales? Increase customer satisfaction? It is also important to understand what the customers want to achieve: Why do they want to get in touch with you? What information are they looking for? What do they want that you are not providing today?
Once we understand the customer and their needs it becomes easy to innovate new services or functions that meet their goals. This way new solutions can be prioritized, designed and rolled out in a systematic way.
At Spark we focus on understanding your business and your clients to create the best experience for your page or platform. Because we know it’s worth it and that it pays off.